Starting a business or growing one without knowing exactly who your customer is feels like throwing darts blindfolded. You might hit the target by chance, but most of the time, you’ll miss. Or better yet- if you're anything like me and haven't thrown a dart ever, (let alone blindfolded) then you are probably sweating bullets and just praying you hit the board and not the person behind you. You rack your brain over and over again for how to get more customers. You make the sam
